The word ‘VÄV’ stands for 'fabric' in the Swedish language. We were inspired by the minimalism of Nordic cultures like that of Sweden, and identified ourselves with its spirit of simplicity. Therefore, we chose the word to blend into the aesthetic of our brand: symmetric, simple, stylish. Our purpose is very straightforward - deliver the best quality basics at an affordable price. We are rooted in Peru, and fueled by a global style with a mission to uncover the true potential of basics.
Est. 1991
Lima, Peru

Passionate about simplicity, inspired by perfection.

VÄV Basics was born the moment we wondered why basic t-shirts never seemed to last longer than a few months before having to be replaced.

Therefore, we set out to begin a project in Lima, Peru with the purpose of maximizing the potential of the most durable cotton in the world - Peruvian Pima cotton. 

The climate of northern Peru provides the perfect conditions to breed the Peruvian Pima cotton variety, which we masterfully weave into 80s thread count, two-ply t-shirts.
(See Our Fabrics)

Following the wide success of our operations in Peru, we brought our winning formula to the United States to allow the world to discover that high quality can be affordable.

We take basics one step forward.

Passionate about simplicity, inspired by perfection.